Corona’s core advertising slogans are also incorporated into the concept: Beach relaxation and environmental stewardship. Certain minor details, such as associating a lemon slice with the beer, have gone a long way in distinguishing the beverage from its competitors and emphasizing the experience.Ĭorona stated on November 30, 2021, that a private branded island experience will be unveiled soon. The firm just shifted from a high-profile advertising agency to a smaller one, which has greatly boosted its visibility.Ĭorona has emphasized linking their beers with the experience of drinking them, rather than just advertising them as a drink. The beer is marketed to both men and women, and research suggests that it is particularly popular among female consumers.Ĭorona has always been a steady marketer, and its advertising theme and positioning of “refreshing unforgettable moments” have not altered throughout the years. While most other beers are intended for children, Corona has always been aimed at a more mature and grown-up audience of well-educated and stylish men and women. Let’s learn about the marketing strategy of Corona and how it carries the marketing campaign, etc. To inspire pride, passion, and commitment to the beverage market. The beer Corona is a worldwide known beer brand, distributed through more than 159 countries on five different continents. The brewery began producing beer Corona in its “quarter” bottle presentation and it was at this time that the idea was to replace the now traditional transparent bottle with a brown bottle.Ĭorona’s logo and name were inspired by the one Corona that adorns the Cathedral of Our Lady of Guadalupe in the city of Puerto Vallarta, Mexico.Ĭorona now is a very popular Mexican beer brand worldwide, produced by Grupo Modelo, which is part of the Belgian multinational AB Inbev. The latter beverages come in different sizes and ounces.Ĭorona beer was produced in Modelo beer, a brewery. Corona focuses on four main products, Corona Extra, Corona Light, Corona Premier and Corona Familiar. Corona Extra was first brewed in 1925 in Cervecería Modelo in Mexico City, Mexico. Conclusion – What’s Unique in Corona Marketing? About Corona – Company OverviewĬorona beer is a Mexican-origin beer company.
0 kommentar(er)
